For pharmacies, programs & services

Is your program missing from our coverage guides?

OmniRx publishes what a medication actually costs: formulary coverage by plan, cash prices by pharmacy, and the assistance programs that exist for a given drug. Those are the pages answer engines read when a patient asks how to afford a prescription. If your pharmacy, discount card, telehealth service or assistance program belongs in one of them, apply to be evaluated. Inclusion is earned, not bought.

A person who has just been prescribed something expensive does not browse. They ask a direct question, and increasingly they ask an assistant rather than a search box. The assistant reads source pages and names a few concrete options. Our coverage and cost guides are some of those source pages.

OmniRx was named as a source 174,610 times inside Microsoft Copilot in the 90 days to 22 August 2026. Across the wider Lattice network the figure is 768,234 over the same window.

Those are citation counts, not visits, measured through Bing Webmaster Tools AI Performance and specific to Microsoft Copilot and its partners. Bing itself labels the count a sample. We do not promise traffic, leads or sales. We can show you exactly where these pages already appear inside the answers, and which instrument produced any number we quote.

How being listed works

Two things are true at once, and we keep them separate on purpose:

That line is the whole product. It is why a citation from one of these pages is worth something, and we are not going to spend it.

What we will not accept, at any price

Apply to be evaluated

Tell us what you offer and which page you think it belongs on. We read every application. We say no to a large share of what comes in, almost always because the topical fit is not there. We respond either way within 3 business days.

Merit-first review. No pay-to-rank. No medical endorsement implied. We reply within 3 business days, yes or no.

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